When you buy a list of high-income houses for marketing purposes, what is this process called?

The process of buying a list of high-income houses for marketing purposes is best described as third-party data purchase. In this context, third-party data refers to information that is collected, aggregated, and sold by an entity that did not collect the data directly from the individual sources. Organizations often buy these lists to access specific demographic or geographic information that can enhance their marketing efforts.

This approach is advantageous for marketers because it allows them to target specific segments of the market efficiently without needing to collect this data themselves, saving time and resources. The use of third-party data also raises ethical and privacy considerations, as individuals included in these lists may not have consented to their information being shared or sold.

Understanding this practice is crucial in the field of marketing, as it highlights the balance between effective advertising strategies and the importance of respecting consumer privacy. Awareness of privacy laws and ethical marketing practices is essential for businesses engaged in these activities.