What type of protection is NOT a form of intellectual property rights?

Marketing collateral represents materials used to promote products or services, such as brochures, flyers, and advertisements. While these materials may incorporate elements that are protected by various intellectual property rights—such as trademarks or copyrights—the collateral itself does not constitute a form of intellectual property.

Intellectual property rights, on the other hand, specifically refer to legal rights that provide creators protection over their original works and inventions. Trademarks safeguard brand identities and logos, patents protect inventions and innovations, and copyrights cover creative works like literature, music, and art. Each of these plays a critical role in protecting the interests of creators and encouraging innovation and creativity within the marketplace. Marketing collateral, lacking standalone legal protection as a category, clearly distinguishes itself from these recognized forms of intellectual property.